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Is asos.com safe?

Very Likely Safe

No major red flags found. This looks like a legitimate, established website.

Popular site · #3,424 worldwideChecked Nov 13, 2026

Why: Main reasons: domain registered 27+ years ago; not flagged by Google Safe Browsing; popular website — ranked #3,424 worldwide. Minor issues: no active SSL certificate detected; missing HSTS.

Identity & Age100/100
Impersonation Risk100/100
Red Flags100/100
Transparency70/100
Security67/100
Email100/100

Positive highlights

  • Domain registered 27+ years agoLong-established domains are far less likely to be disposable scams.
  • Not flagged by Google Safe BrowsingNo malware, phishing, or unwanted-software match in Google's live threat database.
  • HTTPS is enforcedAll redirects stayed on HTTPS. Traffic is encrypted end-to-end.
  • Popular website — ranked #3,424 worldwideListed in the Tranco top 1 million websites. Scam sites are almost never this popular.
  • No impersonation patterns detectedDomain doesn't look like a typosquat, doesn't embed a well-known brand, and uses ASCII characters.
  • Not listed on URLhaus malware blocklist
  • Not present in PhishStats phishing feed
  • DMARC published (reject)
  • No scam-correlated language found on the home pageNo crypto-only / gift-card / wire-only payment demands, and no obvious urgency tactics.
  • SPF record published

Negative highlights

  • Site returned HTTP 520The server is reachable but did not return a success status.
  • No active SSL certificate detectedUnable to establish an encrypted HTTPS connection on port 443.
  • Missing HSTSTells browsers to only use HTTPS for this domain.
  • Missing Content Security PolicyRestricts which scripts and resources the page can load.

Note: 1870+ URLs indexed. A large sitemap suggests an established, content-rich site.

Note: Registered via CSC Corporate Domains, Inc..

Note: 1 technologies detected. Cloudflare

Key facts about asos.com

Website
asos.com
Popularity
#3,424 worldwide (Tranco top 1M)
Domain created
Feb 27, 2000 (26.7 years old)
Domain expires
Feb 27, 2032
Registrar
CSC Corporate Domains, Inc.
Owner details
Public in WHOIS
IP address
23.200.156.17
Hosting / CDN
Cloudflare
SSL certificate
HTTPS works (certificate details unavailable)
Email security
SPF ✓ · DMARC ✓ (reject)
Threat blocklists
Not listed (clean)
Technology
Cloudflare

Summary

90/100 — trusted. Long-established domain (26.7 years old), clean threat reputation, no impersonation patterns.

No malware/phishing on feedsGood reputationHTTPS enabled

Full technical report

Domain Information

Registration timeline, age calculation, registrar details, and ICANN status.

Verified
Registrar Name
CSC Corporate Domains, Inc.
Creation Date
February 27, 2000 (26.7 years ago)
Last Updated
December 14, 2022
Registry Expiry Date
February 27, 2032
WHOIS Privacy Protection
Publicly Visible
Domain Status Codes
client transfer prohibited, server delete prohibited, server transfer prohibited, server update prohibited
ICANN Status Badges
client transfer prohibitedserver delete prohibitedserver transfer prohibitedserver update prohibited
Domain registered 27+ years ago
Long-established domains are far less likely to be disposable scams.
+15
Registered via CSC Corporate Domains, Inc.
Owner information disclosed
The domain publishes registrant contact info — a small positive transparency signal.
+2

HTTP Headers & Security

Full HTTP response headers, HSTS, Content Security Policy (CSP), and security baselines.

Warning
Security Header Baseline
Strict-Transport-SecurityMissing
Content-Security-PolicyMissing
X-Frame-Options Present
X-Content-Type-OptionsMissing
Referrer-PolicyMissing
Permissions-PolicyMissing
Recommended Missing Headers
missing: HSTSmissing: Content Security Policymissing: X-Content-Type-Optionsmissing: Permissions Policy
All Response Headers (10)
cache-control: private, max-age=0, no-store, no-cache, must-revalidate, post-check=0, pre-check=0
cf-ray: a59e9e5dfc863564-CMH
connection: close
content-length: 16
content-type: text/plain; charset=UTF-8
date: Fri, 13 Nov 2026 14:55:39 GMT
expires: Thu, 01 Jan 1970 00:00:01 GMT
referrer-policy: same-origin
server: cloudflare
x-frame-options: SAMEORIGIN
Missing HSTS
Tells browsers to only use HTTPS for this domain.
-4
Missing Content Security Policy
Restricts which scripts and resources the page can load.
-4
X-Frame-Options is set
Prevents clickjacking by disallowing framing.
+3
Missing X-Content-Type-Options
Blocks MIME-sniffing browser attacks.
-2
Referrer Policy is set
Controls what referrer information is sent with requests.
+2
Missing Permissions Policy
Restricts access to powerful browser features (camera, mic, etc.).
-2

DNS Records

Encrypted DoH resolution: A, AAAA, MX mail servers, authoritative NS, and TXT verification.

Resolved
IPv4 Addresses (A)
23.200.156.17, 23.200.156.14
IPv6 Addresses (AAAA)
2600:1407:3c00:6::1734:2ac0, 2600:1407:3c00:6::1734:2abf
Mail Servers (MX)
asos-com.mail.protection.outlook.com (Priority: 0)
Authoritative Nameservers (NS)
a1-17.akam.net, a2-64.akam.net, dns4.p09.nsone.net, dns2.p09.nsone.net, a11-66.akam.net, dns1.p09.nsone.net, a16-67.akam.net, dns3.p09.nsone.net
TXT Records Found
31 TXT verification records
A Records (IPv4)
23.200.156.1723.200.156.14
TXT Verification Records
amazonses:juXOybZL6kWyoPBa60fIXsxr/LyfhgwJU/7noQSnOgE=
adobe-sign-verification=50c15077b4fe3b0e7495a2c3c6e9a5bf
fgFnAm4dYU+jIDQeb9p1KakzKP7+Ma+b0oyNPnQz5cMPTFd5E/vVTzyz3xfuoLSINR1t2Bpp8211BDwi1YBUWQ==
adobe-idp-site-verification=51273a5e4f6a0a6b3c6dcde57b8cc217efb00787eae095c97c4c03e43c4f0697
atlassian-domain-verification=39F8CAD7IC+z3STDdDbgH1fWTXX0t+eLQ66rznPoYQBy/6lsBtqD4C8cHp2nLHtH
atlassian-domain-verification=gfblClVv/paBkX07q028aaoTPnJXxzOqr0J5NesuL09KvukP/LDaeu6sTGi42qbM
v=spf1 include:spfip.asos.com include:spf.protection.outlook.com include:asos.gnatta.com include:em5214.asos.com include:mail.zendesk.com include:em9521.asos.com -all
facebook-domain-verification=mpvqshh1zfyunih7g3kbz4emngygtb
google-site-verification=goRehGj_G_9Hga0MyCpxczVQintWvlXEUKGloThbLfE
apple-domain-verification=smj2W2mEmn5jyHNN
miro-verification=16f939783197532306b283e5a49867536c662d79
google-site-verification=zAI5u-uXSk1SKzKanB5W9Usar-4387dXMN3PZ35-UJU
stripe-verification=b1e83e786a89374368457301ccf0811c5be10ae9c5d0b9b3590f36ec4ba0f759
stripe-verification=48e29927e27375f78230fb7fd869944d24309dd5b5f132e2165c468e376954b0
d7a5c58e-8947-4063-addb-ed08dd68f5ff
google-site-verification=ee9drX1inHSeLwnYcnq6vC-NgpiquAXA2jc9Cs3iHpM
shopify-verification-code=hDuSllcHJr2LpBmFOoQVKUAkpAACee
bw=Z5xuuX+6owZJQfjh3jDpzAJEHksvAHW7yksLMX/IUoVp
canva-site-verification=AtqU68vHKChemHAufzvnjQ
f5910adae04b4bb2b834fdd24ab7fbce
_3u7cg7lnpxy63gupcyth21cbdus1pxa
_b62de8qda474hq8x6dl5l0xaciecf7y
CKO=cli_kapkhojij3ie5ht3hsycexijha
docusign=8389f6cb-8d68-4642-85a3-d4303d99475c
mixpanel-domain-verify=7d5f6264-117f-4f10-a9e2-3f59cb0ba7d7
openai-domain-verification=dv-GLCLOPFYKW5QycYxG2I79rLb
_vqw10ajfsd2fjjaz75lju5x84lj88zr
verification_token=trP9U9KsXOl7pseGR0HWaeE2z
anthropic-domain-verification-6th7r2=F8SRxgj5Q0CEfcTu6G64fk9sQ
docker-verification=fb6d7682-f1a0-4882-a755-9583760a00ee
mk-org-sso-c336dc73-89a5-4fc6-a011-132138eb8be1
4 address record(s) resolved
+4
IPv6 (AAAA) available
Modern dual-stack setup.
+2
8 authoritative nameservers
+2

WHOIS & Identity Lookup

Domain ownership status, registry lifecycle, nameservers, and privacy redaction.

Found
Registrable Domain
asos.com
Registrar Organization
CSC Corporate Domains, Inc.
WHOIS Privacy Status
Public Registration Data
Registry Status Codes
client transfer prohibited, server delete prohibited, server transfer prohibited, server update prohibited
Delegated Authoritative Nameservers
a1-17.akam.net, a11-66.akam.net, a16-67.akam.net, a2-64.akam.net, dns1.p09.nsone.net, dns2.p09.nsone.net, dns3.p09.nsone.net, dns4.p09.nsone.net
Registration Lifecycle
Registered: 2000 → Expires: 2032
Nameservers (NS)
a1-17.akam.neta11-66.akam.neta16-67.akam.neta2-64.akam.netdns1.p09.nsone.netdns2.p09.nsone.netdns3.p09.nsone.netdns4.p09.nsone.net
Domain registered 27+ years ago
Long-established domains are far less likely to be disposable scams.
+15
Registered via CSC Corporate Domains, Inc.
Owner information disclosed
The domain publishes registrant contact info — a small positive transparency signal.
+2

Email Security & Deliverability

SPF record validation, DMARC policy enforcement, DKIM selectors, and MX reputation.

Protected
SPF Record
v=spf1 include:spfip.asos.com include:spf.protection.outlook.com include:asos.gnatta.com include:em5214.asos.com include:mail.zendesk.com include:em9521.asos.com -all
DMARC Policy Mode
Policy: REJECT
DMARC Raw Record
v=DMARC1; p=reject; rua=mailto:6904cc03@inbox.ondmarc.com,mailto:asos@rua.netcraft.com; ruf=mailto:6904cc03@inbox.ondmarc.com,mailto:asos@ruf.netcraft.com;
DKIM Selectors Detected
selector1, s1, s2
Email Protection Summary: This domain has strong email authentication configured to prevent spammers from sending emails impersonating this brand.
SPF record published
+5
DMARC published (reject)
+6
DKIM configured (selector1, s1, s2)
+3

Threat Intelligence & Blocklists

Multi-source malware feeds (URLhaus), phishing checks (PhishStats, Safe Browsing), and typosquats.

Clean
URLhaus Malware
Clean / Not Listed
PhishStats Feed
Clean / Not Listed
Google Safe Browsing
Clean / Verified
Root Domain Label
asos
Top-Level Domain (TLD)
.com (Standard TLD)
Punycode Obfuscation
No (Standard ASCII)
Homoglyph / Lookalike Script
No mixed scripts
Brand Match Analysis
No recognized brand impersonation
Typosquatting Risk
Clean
No impersonation patterns detected
Domain doesn't look like a typosquat, doesn't embed a well-known brand, and uses ASCII characters.
+8

Technology Stack & Metadata

Detected CMS, JavaScript frameworks, analytics tags, CDN providers, and page metadata.

Detected
Detected Technologies by Category
cdn
Cloudflare
Page Metadata & Fingerprint
HTML Title
—
Meta Description
—
Document Language
en
Character Encoding
utf-8
Viewport Setting
width=device-width
Generator Software
—
1 technologies detected
Cloudflare

Page Performance & Compression

Server response time, content payload size, Brotli/Gzip compression, and caching rules.

492ms
Items to Fix & Optimize
Text compression (Brotli/Gzip)
MUCH NEEDEDEnable on server or CDN
Modern image formats (WebP/AVIF/SVG)
OPTIONALConvert heavy images to WebP/AVIF
Protocol
HTTP/2
Binary framing, multiplexed
Compression
NONE
No compression detected
Optimization Signals (From Detectable Headers & Assets)
Image Formats
Legacy / Unchecked
Transfer
Uncompressed
Transport
HTTP/2
These are server-side signals. Actual Core Web Vitals (LCP, INP, CLS) require real-user measurement via PageSpeed Insights.
Detected Asset & Image Formats
WebPAVIFSVGJPEGPNG
HTTP Response Time
492 ms
Payload Body Size
0 KB
Compression Status
Uncompressed
Cache Directives
private, max-age=0, no-store, no-cache, must-revalidate, post-check=0, pre-check=0
No findings.

AI Content Safety & Red Flags

High-pressure language, payment gateway safety, disposable domain analysis, and deceptive tactics.

Safe
AI Content Evaluation

90/100 — trusted. Long-established domain (26.7 years old), clean threat reputation, no impersonation patterns. Main reasons: domain registered 27+ years ago; not flagged by Google Safe Browsing; popular website — ranked #3,424 worldwide. Minor issues: no active SSL certificate detected; missing HSTS.

Payment Red Flags
None (No suspicious payment requests)
High-Pressure Language
None (No artificial urgency detected)
Disposable Domain Risk
No (Established infrastructure)
Text Scanned Depth
16 characters verified
No scam-correlated language found on the home page
No crypto-only / gift-card / wire-only payment demands, and no obvious urgency tactics.
+6

Server & Hosting Infrastructure

Primary IP address, web server software, CDN edge network, and redirect hop chain.

cloudflare
Primary Web Server
cloudflare
CDN / Cloud Provider
Cloudflare
Primary IP Address
23.200.156.17
HTTP Status Code
520 OK
Final Landing Destination
https://www.asos.com/?
Redirect Hop Count
1 hop
Redirect Hop Chain
  1. 1.https://asos.com/ → https://www.asos.com/?
Site returned HTTP 520
The server is reachable but did not return a success status.
-15
HTTPS is enforced
All redirects stayed on HTTPS. Traffic is encrypted end-to-end.
+10
Served through Cloudflare
Sites behind a major CDN benefit from DDoS protection and edge caching.
+4

SSL / TLS Certificate

Active Certificate Authority, Common Name, validity period, expiration countdown, and SANs.

Secure
Certificate Authority (Issuer)
Not available (certificate logs did not respond)
Subject Common Name (CN)
—
Validity Period
Not available
Subject Alternative Names (SANs)
0 domains protected
Certificates Logged (CT)
Verified in live TLS
No active SSL certificate detected
Unable to establish an encrypted HTTPS connection on port 443.
-10

Content & Transparency Policies

Linked privacy policy, terms of service, about page, social channels, and published contacts.

Warning
Key Legal & Transparency Pages
privacy PageNot linked
terms PageNot linked
contact PageNot linked
about PageNot linked
refund PageNot linked
shipping PageNot linked
cookies PageNot linked
Policy pages could not be checked
The site showed our scanner a bot-check or short page, so privacy, terms and contact pages were not verified. This is common for large sites and is not counted against them.

Robots.txt & Sitemap Discoverability

Search engine crawler directives, indexability, and declared XML sitemaps.

Present
Robots.txt Directives
Present & Configured
Sitemaps Declared
https://www.asos.com/sitemap.xml, https://www.asos.com/product-sitemap-index-COM.xml, https://www.asos.com/facet-sitemap-index-com.xml, https://www.asos.com/au/sitemap.xml, https://www.asos.com/au/product-sitemap-index-AU.xml, https://www.asos.com/au/facet-sitemap-index-au.xml, https://www.asos.com/dk/sitemap.xml, https://www.asos.com/dk/product-sitemap-index-DK.xml, https://www.asos.com/dk/facet-sitemap-index-dk.xml, https://www.asos.com/de/sitemap.xml, https://www.asos.com/de/product-sitemap-index-DE.xml, https://www.asos.com/de/facet-sitemap-index-de.xml, https://www.asos.com/es/sitemap.xml, https://www.asos.com/es/product-sitemap-index-ES.xml, https://www.asos.com/es/facet-sitemap-index-es.xml, https://www.asos.com/fr/sitemap.xml, https://www.asos.com/fr/product-sitemap-index-FR.xml, https://www.asos.com/fr/facet-sitemap-index-fr.xml, https://www.asos.com/it/sitemap.xml, https://www.asos.com/it/product-sitemap-index-IT.xml, https://www.asos.com/it/facet-sitemap-index-it.xml, https://www.asos.com/nl/sitemap.xml, https://www.asos.com/nl/product-sitemap-index-NL.xml, https://www.asos.com/nl/facet-sitemap-index-nl.xml, https://www.asos.com/pl/sitemap.xml, https://www.asos.com/pl/product-sitemap-index-PL.xml, https://www.asos.com/pl/facet-sitemap-index-pl.xml, https://www.asos.com/se/sitemap.xml, https://www.asos.com/se/product-sitemap-index-SE.xml, https://www.asos.com/se/facet-sitemap-index-se.xml, https://www.asos.com/us/sitemap.xml, https://www.asos.com/us/product-sitemap-index-US.xml, https://www.asos.com/us/facet-sitemap-index-us.xml
Disallow Rules Count
9 rules
View Raw robots.txt
User-agent: *

# FR product legislation pages
Disallow: */web/pages/*

# Shared Boards Exclusion
Disallow: */shared-board/*

# Form Exclusions
Disallow: */security-issues*
Disallow: */report-a-legal-concern*

# no-results-page
Disallow: */discover/no-results-page/*

# Legacy PDP
Disallow: */Prod/*

# ScrollTo
Disallow: *scrollTo=
Disallow: *scrollto=

User-agent: AdsBot-Google

# Block unnecessary requests to bag API
Disallow: /api/commerce/bag/*/total

#Shared Boards Exceptions
User-agent: Twitterbot
User-agent: Snapbot
Allow: */shared-board/*

# Sitemap Index Files
Sitemap: https://www.asos.com/sitemap.xml
Sitemap: https://www.asos.com/product-sitemap-index-COM.xml
Sitemap: https://www.asos.com/facet-sitemap-index-com.xml
Sitemap: https://www.asos.com/au/sitemap.xml
Sitemap: https://www.asos.com/au/product-sitemap-index-AU.xml
Sitemap: https://www.asos.com/au/facet-sitemap-index-au.xml
Sitemap: https://www.asos.com/dk/sitemap.xml
Sitemap: https://www.asos.com/dk/product-sitemap-index-DK.xml
Sitemap: https://www.asos.com/dk/facet-sitemap-index-dk.xml
Sitemap: https://www.asos.com/de/sitemap.xml
Sitemap: https://www.asos.com/de/product-sitemap-index-DE.xml
Sitemap: https://www.asos.com/de/facet-sitemap-index-de.xml
Sitemap: https://www.asos.com/es/sitemap.xml
Sitemap: https://www.asos.com/es/product-sitemap-index-ES.xml
Sitemap: https://www.asos.com/es/facet-sitemap-index-es.xml
Sitemap: https://www.asos.com/fr/sitemap.xml
Sitemap: https://www.asos.com/fr/product-sitemap-index-FR.xml
Sitemap: https://www.asos.com/fr/facet-sitemap-index-fr.xml
Sitemap: https://www.asos.com/it/sitemap.xml
Sitemap: https://www.asos.com/it/product-sitemap-index-IT.xml
Sitemap: https://www.asos.com/it/facet-sitemap-index-it.xml
Sitemap: https://www.asos.com/nl/sitemap.xml
Sitemap: https://www.asos.com/nl/product-sitemap-index-NL.xml
Sitemap: https://www.asos.com/nl/facet-sitemap-index-nl.xml
Sitemap: https://www.asos.com/pl/sitemap.xml
Sitemap: https://www.asos.com/pl/product-sitemap-index-PL.xml
Sitemap: https://www.asos.com/pl/facet-sitemap-index-pl.xml
Sitemap: https://www.asos.com/se/sitemap.xml
Sitemap: https://www.asos.com/se/product-sitemap-index-SE.xml
Sitemap: https://www.asos.com/se/facet-sitemap-index-se.xml
Sitemap: https://www.asos.com/us/sitemap.xml
Sitemap: https://www.asos.com/us/product-sitemap-index-US.xml
Sitemap: https://www.asos.com/us/facet-sitemap-index-us.xml
robots.txt published
+2

Export & Share Intelligence

Download the complete official PDF verification report (all sections and technical signals expanded), or export raw JSON telemetry.

Scan Engine Performance

Automated multi-signal inspection pipeline

v5.1.0 Engine
Signals Analyzed
31
This scan
Sources Checked
19
Live security feeds
Scan Duration
3.67s
Full live scan
Last Scan
11/13/2026
Live timestamp
Overall Risk
Low Risk

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